Cleansers
Gel, balm, and milk textures that leave skin clear, soft, and undisturbed.
NUMIKorean Beauty
Beauty Begins Here
A quieter expression of Korean beauty, shaped by ritual, simplicity, and skin that feels luminous, calm, and fully at ease.
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Available Inside FreshGrab Markets
Beauty made beautifully accessible.
NUMI arrives inside FreshGrab Markets as a considered edit of Korean beauty. One place. A calmer way to discover what deserves space in a daily ritual.
Discover the Collection
Elevating the Everyday
Textures, treatments, and essentials arranged as an editorial system, each one chosen for the way it feels as much as the way it performs.
Moisturizers
Creams and emulsions that settle in with softness, depth, and glow.
Sunscreen
Daily protection with finish, comfort, and elegance intact.
Face Masks
Weekly resets for skin that needs calm, replenishment, or light.
Eye Cream
Targeted formulas for brightness, softness, and a more rested look.
Serums
Concentrated layers that bring clarity, radiance, and supple texture.
Toners
Balancing waters that prepare the skin quietly and well.
Essences
Weightless hydration designed to build luminosity over time.
Lip Care
Simple nourishment for comfort, softness, and everyday polish.
Body Care
Rituals that extend the same care beyond the face.
Why Korean Beauty
A philosophy of skin, texture, and time.
Korean beauty has long valued patience over spectacle: lighter layers, thoughtful hydration, and formulas that respect the skin. NUMI gives that philosophy a quieter home.
Science-driven innovation
Formulas informed by research, expressed with softness rather than noise.
Gentle ingredients
A preference for balance, comfort, and materials skin can return to daily.
Hydration-first philosophy
Moisture is treated as the foundation of resilience, clarity, and glow.
Healthy radiant skin
The goal is not coverage, but skin that looks rested, luminous, and alive.
The NUMI Philosophy
We believe beauty should feel effortless.
NUMI is guided by quality, simplicity, confidence, clean formulations, and modern ritual. Every detail is designed to feel quiet, assured, and deeply considered.
QualitySimplicityConfidenceClean formulationsModern rituals
The NUMI Standard
What Guides Every Choice
Clean Ingredients
Formulations chosen for clarity, comfort, and long-term trust.
Thoughtfully Curated
An edit shaped by restraint, not endless accumulation.
Dermatologist Inspired
Modern skincare thinking, interpreted with elegance.
Cruelty Conscious
Care that reflects both performance and principle.
Innovation First
K-beauty ingenuity filtered through a quieter luxury lens.
Made to Glow
Everything returns to suppleness, light, and skin at ease.
Coming Soon to FreshGrab Markets
Launching exclusively inside FreshGrab Markets.
NUMI begins inside FreshGrab Markets as a considered destination for Korean beauty, with room to unfold into a fuller ritual over time.